If you market a product or service

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Referring already frustrated customers to a FAQ page or an email contact form will most likely worsen the situation. Empower your employees to fix problems when they arise. Employees who are kept well-informed and believe that they can make a difference will be more motivated to care and take responsibility. 5. Take responsibility. Your brand is only as good as the reputation behind it.


When problems arise, admit to your mistakes and apologize if necessary. Honesty demonstrates authenticity. It also lets customers see that you’re willing to correct faulty processes and prevent future mistakes. 6. Keep good time. israel telegram data A survey of consumers revealed that 24 hours or less is widely considered an acceptable email response time. Make sure your customer support actions are consistent with the brand image you want to convey, as well as your customers’ expectations.


to improve system performance, for instance, don’t take too long to respond to customer dilemmas. 7. Bow out gracefully. According to Kissmetrics, 71% of consumers have ended their relationship with a business because of poor customer service. It’s never easy to lose a customer – but if the result is unavoidable, always end the relationship on a good note.