The interaction is enormous and the network element is surprisingly effective , as Pelpina Trip's experiences also show. And important to mention: the duration that the content remains in the spotlight (on average 1 to sometimes 3 weeks). The content is active much longer than on other social media channels. Where on Twitter it is often a matter of hours and on Facebook the content fades away after a day. That LinkedIn itself is also fully committed to video is also evident from the latest functionality that was rolled out on April 3. As a company you can now place sponsored videos .
Like everyone else, my timeline is also filling up with video. When opening LinkedIn, I like to share the first videos I spot with you.
1. A day in political life
My first example is a video of Hugo de Jonge, Minister of Health. He gives a light-hearted insight into the work of a politician. What do his days look like? In his video he even offers a glimpse into the work/life balance.
2. #firstvideo
Then I come across an example of the many videos with the hashtag #firstvideo. Authenticity at its best and daring to be vulnerable is also what this experienced speaker does: Steve Cherches. Of course his video is far from perfect, but by also seeing the humor and fun in it, it certainly works.
3. Into nature
And Marian Valk also gives a glimpse into her philippines mobile number list experiences with LinkedIn native video. She shows the beautiful nature of beautiful Friesland and judging by the reactions, the average Dutch person can appreciate this.
Video in employer branding
If I further relate the possibilities of video to my profession as a recruitment trainer, I find that video is indispensable when recruiting new staff. Recruitment increasingly includes marketing and the term ' employer branding ' is often used. This term does not have to scare you off. It is about marketing your employer brand in both the short and long term. Do not make it too big, start small and use video.
Video is the communication tool par excellence to convey your employer brand. You can show the workplace, convey the atmosphere, let viewers taste the culture and introduce them to their (new) colleagues. It doesn't get more authentic than that! And to distinguish yourself and entice candidates, you have to pull out all the stops in the current labor