What goals should the report pursue?
Posted: Wed Jan 22, 2025 10:40 am
During the project, the campaigns created in Yandex.Direct were improved and refined. Several post-click analyses were conducted, priorities between campaigns for budget distribution were identified.
As a result of three months of work with the campaigns of the online store autotun16.ru, we have been increasing the budget for the campaigns every month. The cost of the application is kept at the required level:
It so happened that this new year for many of our clients began with routine matters. With reports for the past period. And it is not surprising that an idea appeared - to write a post about what, from ivory coast whatsapp number database our point of view, a report for an online store should be. What, in our opinion, should a good report on the promotion of an online store be? What should it contain, and what would be superfluous?
The post may be useful for new studios, and essentially contains a list of items that we include in our reports. Also, it would be great to hear the opinions of clients (ours and others too) on what should be added, or perhaps removed from the monthly report.
I remember about 10 years ago I came across a very interesting post from Igor Ashmanov about how important reporting is in the field of Internet marketing. It was then that Igor Stanislavovich's opinion strongly influenced me and a number of colleagues, our vision completely coincided with his.
Yes, of course, numerous comments from clients are fair that the result is important, not the writing. However, the result is just the tip of the iceberg, which does not reveal all the work of Internet marketers, SEO specialists, contextualists, web analysts and other specialists. The result cannot reveal the essence of the work and does not teach clients anything. And the report complements it.
There are few goals, just three:
The report should sell our work. And in fact, the work in the following months.
The report should reflect the essence of our work for the client and answer the question: is everything going according to plan?
The report should educate the client.
As a result of three months of work with the campaigns of the online store autotun16.ru, we have been increasing the budget for the campaigns every month. The cost of the application is kept at the required level:
It so happened that this new year for many of our clients began with routine matters. With reports for the past period. And it is not surprising that an idea appeared - to write a post about what, from ivory coast whatsapp number database our point of view, a report for an online store should be. What, in our opinion, should a good report on the promotion of an online store be? What should it contain, and what would be superfluous?
The post may be useful for new studios, and essentially contains a list of items that we include in our reports. Also, it would be great to hear the opinions of clients (ours and others too) on what should be added, or perhaps removed from the monthly report.
I remember about 10 years ago I came across a very interesting post from Igor Ashmanov about how important reporting is in the field of Internet marketing. It was then that Igor Stanislavovich's opinion strongly influenced me and a number of colleagues, our vision completely coincided with his.
Yes, of course, numerous comments from clients are fair that the result is important, not the writing. However, the result is just the tip of the iceberg, which does not reveal all the work of Internet marketers, SEO specialists, contextualists, web analysts and other specialists. The result cannot reveal the essence of the work and does not teach clients anything. And the report complements it.
There are few goals, just three:
The report should sell our work. And in fact, the work in the following months.
The report should reflect the essence of our work for the client and answer the question: is everything going according to plan?
The report should educate the client.