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PSD2 Regulation: How does it affect your eCommerce?

Posted: Wed Jan 22, 2025 10:08 am
by nurnobi90
At first you might think, what is PSD2 ? You may think you have never heard of it, or used it, or what it is used for… but we are sure that the vast majority of people reading this will have used it on dozens of occasions. Let's see, a little context, you will surely have noticed that for about a year now, every time you try to purchase a product online using your bank card, you are required to go through a validation process linked to your bank APP. This is a security measure adopted to protect user purchases. However, it is a (sometimes) complex process, which can generate frustrations in the purchasing user if it is delayed or complicated.

How does it affect eCommerce?

These complications can have consequences for both the business and the customer. Let's go step by step. How does it affect the business? Let's keep in mind that this regulation only affects businesses hosted on the web, eCommerce . This is because in a physical store they cannot request this validation process. Let's go back to where we were before, how does it affect eCommerce? Many times this security process is complicated depending on the user, their bank, their smartphone... and many times this results in the purchase process not being completed. This generates very negative feedback in the eCommerce, because, due to an external system, they are unable to close a sale and it also creates a bad image about them.

person pointing white paper on wall

How does it affect the user?

The same applies to the user , but on the other side of the sword. No cyprus mobile phone number matter what their characteristics are (bank, smartphone, individual situation, etc.), if for any reason the security process to validate the purchase is extended , the most likely thing is that they will choose not to continue and reject the product that they were about to buy a few moments ago.

This happens a lot, especially if the client is not familiar with these validation processes.

angel24 and his plan to put an end to this situation

At angel24 we are always looking for new ways to streamline and improve our processes in order to offer a better experience to our customers. We are aware of the frustration levels that these new processes can cause in some users, which is why we have developed a support service through our Call Center network , to offer to all those eCommerce stores that request it. It consists of offering a contact telephone number to call in case of experiencing complications during the purchase validation process, in this way an operator is assigned to each individual case to help and guide the customer throughout the process. This ensures that the purchase is carried out successfully, and eliminates both the frustrations that may arise for the user, as well as those that reach the company.

If you are interested in hiring this service, or just asking for a no-obligation quote, don't hesitate to take a look at our website ! We have been satisfying our partners and clients for over 40 years. Do you dare to be one of them?