Tools to improve collaboration between Marketing and Sales
Posted: Sun Dec 22, 2024 5:18 am
We won't tell the CEO of your company, but if you're planning to go to a trade show in 2018, you're wasting your budget. Don't get us wrong. It's not that trade shows have stopped being effective, but the profitability they offer is much lower compared to other techniques. The arrival of the internet has changed everything and of course, the way you attract clients! This article will make you think about whether it's worth investing in your next trade show.
Going to a trade show in 2018 is like looking up information in an encyclopedia. It can be effective, but it is not the most efficient. Looking up information in an encyclopedia when you have the internet seems absurd, going to trade shows to get clients will soon seem just as irrational.
“Going to a trade show in 2018 is like looking up information in business mailing lists poland an encyclopedia. It can be effective, but it’s not the most efficient.”
budget-fairs-665466-edited.jpg
Without going beyond our borders, it is easy to exceed 3,000 euros by hiring a smaller space and, as experts recommend , hiring the space represents only 20% of the investment. That is, if we take into account the items from other areas (such as stand construction, transport or staff) we will soon reach 20,000 euros – and it would not be a wonderful stand. Even if we get some clients here and there thanks to a fair, it is still not the most profitable option. With those same 20,000 euros in the digital environment we would have much better results and they would not go to waste in 5 days!
Until recently, trade fairs, events and cold calling were the main ways to attract customers in the industrial sector, but with the arrival of the Internet this is no longer the case. You use the Internet in your daily life and so do your potential customers. Why aren't you including it in your strategy?
“90% of B2B consumers search for solutions on Google. Yet, many industrial companies do not have an online strategy.”
According to Hubspot, 90% of B2B consumers look for solutions to their problems on search engines like Google . Yet, it's frightening how industrial companies turn a deaf ear and settle for outdated websites or ones without a clear strategy. They are losing customers. Far more than they will win at their next trade show.
Going to a trade show in 2018 is like looking up information in an encyclopedia. It can be effective, but it is not the most efficient. Looking up information in an encyclopedia when you have the internet seems absurd, going to trade shows to get clients will soon seem just as irrational.
“Going to a trade show in 2018 is like looking up information in business mailing lists poland an encyclopedia. It can be effective, but it’s not the most efficient.”
budget-fairs-665466-edited.jpg
Without going beyond our borders, it is easy to exceed 3,000 euros by hiring a smaller space and, as experts recommend , hiring the space represents only 20% of the investment. That is, if we take into account the items from other areas (such as stand construction, transport or staff) we will soon reach 20,000 euros – and it would not be a wonderful stand. Even if we get some clients here and there thanks to a fair, it is still not the most profitable option. With those same 20,000 euros in the digital environment we would have much better results and they would not go to waste in 5 days!
Until recently, trade fairs, events and cold calling were the main ways to attract customers in the industrial sector, but with the arrival of the Internet this is no longer the case. You use the Internet in your daily life and so do your potential customers. Why aren't you including it in your strategy?
“90% of B2B consumers search for solutions on Google. Yet, many industrial companies do not have an online strategy.”
According to Hubspot, 90% of B2B consumers look for solutions to their problems on search engines like Google . Yet, it's frightening how industrial companies turn a deaf ear and settle for outdated websites or ones without a clear strategy. They are losing customers. Far more than they will win at their next trade show.