Once the preliminary data has
Posted: Sun Dec 22, 2024 5:16 am
Product analysis. We identify key arguments for product promotion, following the logic of the HPV: from characteristics to properties, advantages and benefits. Audience research. We predict the main values/needs that potential clients may have. Competitor research. We study the cold calling methods of industry leaders. Methods of obtaining information: use the mystery shopper technique, try employment with competitors or request information from colleagues. Internal resources. We review recordings of successful cold calls that led to a purchase. Development of the initial version of the script been collected, it is time to begin creating the first version of the script.
In this process, you should focus on three main aspects that are the foundation of successful cold calling: Structure of the conversation. Rely on classic sales techniques. Create a structure according singapore business email list to a -step algorithm: introduction, defining needs, presenting the product, handling objections, closing the deal. Duration of the conversation. The duration of the contact depends on its purpose. For lead generation, the optimal duration is up to minutes. If the goal is to make a sale over the phone, the conversation may take longer, as it will be necessary to answer the client's objections.
In any case, we recommend limiting the call time to - minutes. If the client continues to object after several attempts to persuade him, it is better to end the conversation. Script adaptability. The script should be detailed enough, but it is important to retain the ability to adapt to different situations. In some cases, the operator may follow the instructions provided by the system, including automated objection handling. In such situations, it is necessary to work out the tone and mood of the conversation.
In this process, you should focus on three main aspects that are the foundation of successful cold calling: Structure of the conversation. Rely on classic sales techniques. Create a structure according singapore business email list to a -step algorithm: introduction, defining needs, presenting the product, handling objections, closing the deal. Duration of the conversation. The duration of the contact depends on its purpose. For lead generation, the optimal duration is up to minutes. If the goal is to make a sale over the phone, the conversation may take longer, as it will be necessary to answer the client's objections.
In any case, we recommend limiting the call time to - minutes. If the client continues to object after several attempts to persuade him, it is better to end the conversation. Script adaptability. The script should be detailed enough, but it is important to retain the ability to adapt to different situations. In some cases, the operator may follow the instructions provided by the system, including automated objection handling. In such situations, it is necessary to work out the tone and mood of the conversation.