Keywords Keywords in SEO
Posted: Wed Jan 22, 2025 8:44 am
a medium who contacts people who are no longer among the living cannot make a blog to discuss their 'strategies', so there are things that cannot be explained. However, there are many others that can. We have read dozens of articles about SEO, most of them tell you that they explain it to you in a simple way and such, but hey, in the end you still don't understand anything. In “Keywords and their importance in SEO” this time we talk about keywords, what they are and how to use them.
Yes, it's true, some are overzealous with technicalities, others are lavishing wit on their writing style, which they don't really have, much less for SEO, which, well, isn't exactly for making a funny monologue, and others mix both things up. The reality is that you read and read and you still don't qatar mobile phone number understand a thing. There are also those who write badly, even though they have made a name for themselves in this knowledge transfer business.
We understand that SEO cannot be covered in a single article, so we have chosen to cover in several pieces what we consider important to know in order to undertake SEO work on your website, without having too much knowledge of this subject.
We started in “ SEO for inexperienced ” with an introduction to the topic, and now we are going to delve into some of the keys to positioning, on-page SEO, that is, the work that deals with the internal optimization of our site.
Contents hide
1 What is On-Page SEO
2 Keywords
3 Parameters to Consider When Choosing Keywords
3.1 a) Search volume
3.2 b) Relevant words
3.3 c) Be careful with the plural, the singular and the prepositions
3.4 d) Be careful with accents too
3.5 e) Keep an eye on the competition
3.6 f) Where to put Keywords
4 How to search for Keywords
4.1 a) Google Keyword Planner
4.2 b) Google Trends
4.3 c) Google Instant
4.4 d) Google related searches
4.5 e) Google Analytics
What is On-Page SEO
In a simple way, it is about all those actions that we can carry out within a web page to improve the positioning in the results that the search engines give ( Google , Yahoo , Bing , Ask , Lycos , ...), that is, if you work on certain parameters within your page, you will have better options to position it against others that compete for a similar niche.
With this clear, you already have a rough idea of what it is, and how it differs from off-page. On-page SEO can be considered 'pure optimization', since we will work on variables that we will absolutely control from the guts of our website.
The main objective of all these actions, which we will explain in this and other articles, is to facilitate the indexing of the contents of our page to search engines. Yes, that's right, we have to make it very easy for Google so that its bots understand the content and assess the usability of our site.
Keywords or Keywords
You've read, heard and seen this here and there: look for your keywords as the first step in your SEO strategy, that is, you need to know the search terms, the words by which you want your potential users to find you. But hey, you're not Indiana Jones, so you're probably more lost than the ark. How about finding it, right?
To do this, the first thing you need to do is apply common sense. Make a list of the words that you think your potential users will use to search and find you.
Keywords are not just an isolated term, but are classified into two groups:
Generic or head-tail keywords . These are terms made up of a single word (or up to three terms) that normally have a large volume of searches, that is, they are the most used by users looking for information or a related service. You might think that this is the key, but positioning a generic term is not easy, taking into account that the competition is very high for these words. Surely all the websites with the same theme want to position the same words as you…
Long tail keywords . These are specific terms made up of several words with fewer searches and therefore less competition. These characteristics make them easier to position.
Yes, it's true, some are overzealous with technicalities, others are lavishing wit on their writing style, which they don't really have, much less for SEO, which, well, isn't exactly for making a funny monologue, and others mix both things up. The reality is that you read and read and you still don't qatar mobile phone number understand a thing. There are also those who write badly, even though they have made a name for themselves in this knowledge transfer business.
We understand that SEO cannot be covered in a single article, so we have chosen to cover in several pieces what we consider important to know in order to undertake SEO work on your website, without having too much knowledge of this subject.
We started in “ SEO for inexperienced ” with an introduction to the topic, and now we are going to delve into some of the keys to positioning, on-page SEO, that is, the work that deals with the internal optimization of our site.
Contents hide
1 What is On-Page SEO
2 Keywords
3 Parameters to Consider When Choosing Keywords
3.1 a) Search volume
3.2 b) Relevant words
3.3 c) Be careful with the plural, the singular and the prepositions
3.4 d) Be careful with accents too
3.5 e) Keep an eye on the competition
3.6 f) Where to put Keywords
4 How to search for Keywords
4.1 a) Google Keyword Planner
4.2 b) Google Trends
4.3 c) Google Instant
4.4 d) Google related searches
4.5 e) Google Analytics
What is On-Page SEO
In a simple way, it is about all those actions that we can carry out within a web page to improve the positioning in the results that the search engines give ( Google , Yahoo , Bing , Ask , Lycos , ...), that is, if you work on certain parameters within your page, you will have better options to position it against others that compete for a similar niche.
With this clear, you already have a rough idea of what it is, and how it differs from off-page. On-page SEO can be considered 'pure optimization', since we will work on variables that we will absolutely control from the guts of our website.
The main objective of all these actions, which we will explain in this and other articles, is to facilitate the indexing of the contents of our page to search engines. Yes, that's right, we have to make it very easy for Google so that its bots understand the content and assess the usability of our site.
Keywords or Keywords
You've read, heard and seen this here and there: look for your keywords as the first step in your SEO strategy, that is, you need to know the search terms, the words by which you want your potential users to find you. But hey, you're not Indiana Jones, so you're probably more lost than the ark. How about finding it, right?
To do this, the first thing you need to do is apply common sense. Make a list of the words that you think your potential users will use to search and find you.
Keywords are not just an isolated term, but are classified into two groups:
Generic or head-tail keywords . These are terms made up of a single word (or up to three terms) that normally have a large volume of searches, that is, they are the most used by users looking for information or a related service. You might think that this is the key, but positioning a generic term is not easy, taking into account that the competition is very high for these words. Surely all the websites with the same theme want to position the same words as you…
Long tail keywords . These are specific terms made up of several words with fewer searches and therefore less competition. These characteristics make them easier to position.