The offline event you are targeting occurs
Posted: Wed Jan 22, 2025 8:29 am
Offline conversion data uploaded more than 90 days after an ad click will not be reflected.
Therefore, the offline conversions you import must occur within 90 days of the click, and if you are considering using offline conversions as targets for automatic bidding, if you select a point that is too close to the final business goal (such as completing a contract), the number of conversions will be low and automatic bidding may not work properly.
For example, in the case of a job change support service, the business goal of "job seeker completing job change" is very likely to occur more than 90 days after registration, so it would be better to use something a little earlier as an offline conversion.
Examples of this would be "interview completion" after registration, or "registrants completing confirmation of requirements (holding a certain qualification, etc.)."
Select the events to be imported as offline conversions based on the expected period from the click and the expected number of occurrences.
Setup Procedure
1. Enable auto-tagging
Enable auto-tagging so that the "GCLID" mentioned business owner database can help above is issued.
Sign in to your Google Ads account
Click "Settings" in the page menu on the left
Click "Account Settings"
Click on "Auto-tagging"
Click the checkbox next to "Tag the URL that users visit when they click on an ad."
Click Save.
Reference: About auto-tagging
2. Create a conversion action
Create the offline conversions you want to import (such as "store visit" or "interview completed") in the admin panel.
Sign in to your Google Ads account
Click "Tools and Settings" in the top right corner of the admin page.
Click "Conversions"
Click the plus button
The type of conversion you want to track will be displayed, so click "Import" from there.
Select "Other data sources or CRM" and click "Track conversions via clicks"
Click "Continue"
Enter a name for your conversion action (you'll use this name later when uploading your offline conversions)
Click the "Category" dropdown and select the category that most closely matches the conversion you want to create.
Under "Value," choose how you want to track the value of each conversion.
Select the method for counting conversions in "Counting method"
Click "Click-through conversion measurement period". Select how long you want to measure the conversion after the ad is clicked (it's fine to set this to a longer period).
If "Include in conversion column" is set to "Yes," the data will be included in the automated bidding strategy (unless you have set up your campaign settings to include only specific conversion actions in the automated bidding). We recommend that you start by not including the data in the conversion column and just checking the import status. Even if you turn this setting off, the data will be included in the "All conversions" column.
Click on "Attribution Model" to set how you want to allocate credit for each conversion.
Click Create and Continue.
Click Finish.
Therefore, the offline conversions you import must occur within 90 days of the click, and if you are considering using offline conversions as targets for automatic bidding, if you select a point that is too close to the final business goal (such as completing a contract), the number of conversions will be low and automatic bidding may not work properly.
For example, in the case of a job change support service, the business goal of "job seeker completing job change" is very likely to occur more than 90 days after registration, so it would be better to use something a little earlier as an offline conversion.
Examples of this would be "interview completion" after registration, or "registrants completing confirmation of requirements (holding a certain qualification, etc.)."
Select the events to be imported as offline conversions based on the expected period from the click and the expected number of occurrences.
Setup Procedure
1. Enable auto-tagging
Enable auto-tagging so that the "GCLID" mentioned business owner database can help above is issued.
Sign in to your Google Ads account
Click "Settings" in the page menu on the left
Click "Account Settings"
Click on "Auto-tagging"
Click the checkbox next to "Tag the URL that users visit when they click on an ad."
Click Save.
Reference: About auto-tagging
2. Create a conversion action
Create the offline conversions you want to import (such as "store visit" or "interview completed") in the admin panel.
Sign in to your Google Ads account
Click "Tools and Settings" in the top right corner of the admin page.
Click "Conversions"
Click the plus button
The type of conversion you want to track will be displayed, so click "Import" from there.
Select "Other data sources or CRM" and click "Track conversions via clicks"
Click "Continue"
Enter a name for your conversion action (you'll use this name later when uploading your offline conversions)
Click the "Category" dropdown and select the category that most closely matches the conversion you want to create.
Under "Value," choose how you want to track the value of each conversion.
Select the method for counting conversions in "Counting method"
Click "Click-through conversion measurement period". Select how long you want to measure the conversion after the ad is clicked (it's fine to set this to a longer period).
If "Include in conversion column" is set to "Yes," the data will be included in the automated bidding strategy (unless you have set up your campaign settings to include only specific conversion actions in the automated bidding). We recommend that you start by not including the data in the conversion column and just checking the import status. Even if you turn this setting off, the data will be included in the "All conversions" column.
Click on "Attribution Model" to set how you want to allocate credit for each conversion.
Click Create and Continue.
Click Finish.