Alexander Bochkin General Director of Infomaximum:

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"For the company, this is more of an expense item than an income item, but we went for it anyway. We had two key goals for implementing a corporate currency and gamification.

Firstly, the “inclusion” of employees in the life of the italy telegram database company – we have many different events where employees can get to know each other better, have a good time, and doubloons are awarded for participation, so there is additional motivation.
Secondly, the development of the HR brand: our employees form a kind of closed community, and we want more and more people to strive to become part of this community.”

A process that requires customization
As with any innovation, implementing gamification is always a process that requires customization. No one is immune from failures at the start. In 2021, the digital agency itb developed “coffee bonuses” that can be received for any participation in the life of the company.



Andrey Morozov, Executive Director of itb:

"Initially, it was assumed that the internal currency could be used to pay in the coffee shop on the office premises. But we decided to go further and come up with a game that would allow employees to spend bonuses in an alternative way. That's how roulette was invented. In roulette, for two coffee bonuses, you can win 50/100 rubles to your salary, a day off, etc."