Finally, the platforms on which you make your added value known also play a major role. Generation Alpha continues the trend set by the current consumer generations: video is becoming increasingly important and a good online and social presence is indispensable. If the consumer wants to get in touch with you, you have to be findable and present, on every platform and at all times. A form of communication that is emerging in this respect is the virtual assistant: from Google Home and Amazon Alexa to Cortana, Siri and Bixby on your phone or tablet.
Further developing digital assistants
In these forms of communication, where the consumer comes into contact with a digital representation of your company, emotional communication is very important. Generation Alpha grew up with digital assistants and does not find it strange to ask a machine a question and receive an answer from it. Talking to (mobile) devices is becoming increasingly common. Due to developments in AI and machine learning, these virtual assistants are becoming increasingly 'human'. For Generation Alpha, this is a prerequisite for contact: they want to feel like they can have a real conversation and have no patience for 'I don't understand you, can you repeat that?'. Investing in the further development of digital assistants is crucial to meet the expectations of the new generation.
Due to the large amount of information available to Generation Alpha, this target group has higher demands. Companies and brands must offer added value in order to penetrate the consumer's area of interest. We find this added value in B2B communication strategies. The direct contact between consumer and brand must increasingly meet a specific information need.
Since the 'oldest' members of generation Alpha japan phone number list are currently 8 years old, we fortunately still have some time to prepare for this. But don't wait too long: before you know it, you've been swiped away !
Visitors to a social intranet often have a clear goal. They are looking for news, information about a regulation, a document or a colleague. Searching and finding is therefore one of the most important pillars for a user-friendly social intranet. But how do visitors get to the right information and do they really find the information they are looking for? Is a well-thought-out menu sufficient, or is a prominent search bar à la Google the solution these days?
Search vs. Navigate
Let's get straight to the point: the answer is both. Every user is different, one feels comfortable searching via the search bar, the other feels more comfortable navigating via menus.
There are 2 primary ways to find information in the digital world: searching and navigating. Navigating is the most commonly used method to find the desired information. It provides a foothold and helps to find information in a structured manner. On the other hand, a menu can become confusing if it contains too much information or if the information is not well structured. In that case, a good search engine offers a solution.