Interview with Ricardo Quintero – IPN
Posted: Sun Dec 22, 2024 5:07 am
Ricardo, before we start, I would like to ask you how you got involved in Digital Marketing for universities.
I began to get closer to marketing for universities when I started working directly at the Institute.
I first came into the area that concentrates everything related to social networks, editorial communication, etc., when I was in a United Nations program. I was a Student Ambassador for the OECD and the Polytechnic, and I was involved in some workshops on the management and use of the OECD databases, workshops, conferences, events and other things with the Polytechnic.
Based on that experience, I was given the opportunity to work in telegram philippines girl the Academic Secretariat and from there we began to look at the entire social media aspect for universities, both for the dissemination of our materials and for what was already being done previously (events, conferences, training, branding, product launches, etc.).
So, now you are in charge of Digital Marketing in one of the offices of the Polytechnic Institute, right?
That's right, the Polytechnic has several secretariats that comprise it. To put it more simply, it is as if the Institute itself were the Federal Government and there are several secretariats (and with exactly the same name). At the Polytechnic there is an Academic Secretariat, a General Secretariat, an Administration Secretariat, etc.
I am in charge of Digital Marketing for the Academic Secretariat, specifically the Editorial Coordination.
And let's say, in this secretariat of the Polytechnic Institute, what do you spend most of your time on? What is your routine?
It varies a little depending on whether it is the end of the month because we have several reports and follow-ups to do, but I would say that around two to three hours, which would be like 25% of the time, I spend reading new things, that is: if there are any new developments on marketing blogs, even if they are not focused on university marketing, since they are always very useful as they give advice on what technology to use, some page that is trending, how to use Google resources, and other things.
I began to get closer to marketing for universities when I started working directly at the Institute.
I first came into the area that concentrates everything related to social networks, editorial communication, etc., when I was in a United Nations program. I was a Student Ambassador for the OECD and the Polytechnic, and I was involved in some workshops on the management and use of the OECD databases, workshops, conferences, events and other things with the Polytechnic.
Based on that experience, I was given the opportunity to work in telegram philippines girl the Academic Secretariat and from there we began to look at the entire social media aspect for universities, both for the dissemination of our materials and for what was already being done previously (events, conferences, training, branding, product launches, etc.).
So, now you are in charge of Digital Marketing in one of the offices of the Polytechnic Institute, right?
That's right, the Polytechnic has several secretariats that comprise it. To put it more simply, it is as if the Institute itself were the Federal Government and there are several secretariats (and with exactly the same name). At the Polytechnic there is an Academic Secretariat, a General Secretariat, an Administration Secretariat, etc.
I am in charge of Digital Marketing for the Academic Secretariat, specifically the Editorial Coordination.
And let's say, in this secretariat of the Polytechnic Institute, what do you spend most of your time on? What is your routine?
It varies a little depending on whether it is the end of the month because we have several reports and follow-ups to do, but I would say that around two to three hours, which would be like 25% of the time, I spend reading new things, that is: if there are any new developments on marketing blogs, even if they are not focused on university marketing, since they are always very useful as they give advice on what technology to use, some page that is trending, how to use Google resources, and other things.