All this allows us to predict trends
Posted: Wed Jan 22, 2025 5:30 am
Users stopped visiting Google Ads, Facebook*, Instagram*, TikTok. Most switched to sites that are leaders in a certain topic — social networks, aggregators, news sites. Some small and medium-sized business sites stopped working and left the market due to low turnover — largely due to increased competition and strong growth in aggregator finland telegram database turnover in search results. This led to the growth in popularity of online stores, aggregators, and giant sites in specific product or information niches, which began to work more productively with SEO activities. However, fluctuations in demand in different niches and search engine traffic remained unpredictable.
There are no such features outside of Russia, but there is a tendency for Google to increase preferences for large brands. At the same time, the popularity of Internet resources and the overall interest in SEO have been increasing since 2022.
Growing interest in SEO as a promotion channel. SEO popularity will grow as advertising costs increase in other channels, and a number of advertising channels are no longer available in the Russian Federation.
A large share of major brands in search results. Google will actively use EAT factors, which will help filter out sites with low-quality information and allow useful Internet resources to break through.
Finding new growth points for websites. You will have to promote websites and products in different ways (by expanding the structure, creating new pages and even page types, working out commercial factors), since it will be impossible to predict the dynamics of search demand.
Optimizer trends: PF boosting, SERM, website structure
Cheat behavioral factors in Yandex
According to preliminary forecasts, the effectiveness of spam promotion in search engines will decrease in 2024. This strategy did not work very well in the past - and is unlikely to work in the future. The fact that little-known EMD domains (Exact Match Domains - domains with an exact match of the request in the domain name) get into the search results clearly indicates that anti-fraud teams inside search engines do not always work.
There are no such features outside of Russia, but there is a tendency for Google to increase preferences for large brands. At the same time, the popularity of Internet resources and the overall interest in SEO have been increasing since 2022.
Growing interest in SEO as a promotion channel. SEO popularity will grow as advertising costs increase in other channels, and a number of advertising channels are no longer available in the Russian Federation.
A large share of major brands in search results. Google will actively use EAT factors, which will help filter out sites with low-quality information and allow useful Internet resources to break through.
Finding new growth points for websites. You will have to promote websites and products in different ways (by expanding the structure, creating new pages and even page types, working out commercial factors), since it will be impossible to predict the dynamics of search demand.
Optimizer trends: PF boosting, SERM, website structure
Cheat behavioral factors in Yandex
According to preliminary forecasts, the effectiveness of spam promotion in search engines will decrease in 2024. This strategy did not work very well in the past - and is unlikely to work in the future. The fact that little-known EMD domains (Exact Match Domains - domains with an exact match of the request in the domain name) get into the search results clearly indicates that anti-fraud teams inside search engines do not always work.