The key indicators of e-mail newsletters are the following

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Regular ABC analysis will allow you to monitor the current state of the customer base and track customer migration from one category to another. In addition, the analysis results allow you to plan marketing campaigns and strategic decisions in the field of branding most effectively.
Email Marketing Key Performance Indicators


E-mail newsletters are an effective sales tool, increasing traffic and maintaining loyal relationships with customers. This tool only works with the right approach. If the letter hits the target audience precisely, their interest in the topic, and also thanks to a well-written letter, the conversion rate increases significantly. And vice versa, with ill-considered tactics, letters can cause a sharply negative reaction and as a result, the number of unsubscribes will increase. Let's figure out what affects the good result of mailings.


Delivery Rate - delivery rate;

Open Rate - view rate;

Click Rate - click rate; Unsubscribe Rate

- unsubscribe rate. I. About Delivery rate ( delivery rate) Ideally, the delivery rate should be equal to 1, but in practice such a value is almost unattainable. In order for the delivery rate




was as high as possible and the letter was not advertising phone number data to the SPAM folder at the request of the recipient or automatically by mail services, some important nuances should be taken into account, namely:

1. Use words such as "Sale", "Discount", "Promotion" and "Money" as little as possible.

2. Try to put exclamation marks and question marks to a minimum.

3. It is advisable to write the letter in one font and highlight the text less in italics and bold.

4. You should avoid using the CapsLock key.

5. The ability to unsubscribe from the mailing list is a must. Otherwise, recipients themselves will send letters to the SPAM folder, where they will end up in the future.