While brands will want to do whatever they can to maximize the price per customer and encourage customers to buy, they must be aware of the risk of bombarding customers with too much information or stimulation. To strike the best balance, brands should focus on creating experiences that engage and satisfy consumers so they leave the store feeling like they "earned it."
In brick-and-mortar stores, brands can ensure space planning provides the best shopping and checkout experience, and place associates at strategic locations within the store to assist customers at the right time. Stores that have integrated more technological tools can use QR codes, tablets or smart TVs to make it easier for customers to enjoy self-service.
On e-commerce platforms, brands can improve UI/UX design for bahrain phone number data festive promotions, such as establishing dedicated pages for all promotional items, making good use of recommendation sections to provide a simpler and more personalized browsing experience, and deploying chatbots to answer consumers' questions. problem.
Appier’s holiday promotion tip: Make your content as personal as possible. Please avoid using fatigue bombing to provide consumers with promotional information and product recommendations; instead, use a personalized approach and only display content that individual customers will like. Appier's AIQUA AI personalized marketing cloud can use natural language processing, image recognition and other deep learning technologies to instantly generate the most personalized and effective content and recommendations for each consumer.
During festive promotions, brands often offer many discounts and special offers. So if consumers are still hesitant about these offers, is there anything else that can make them change their minds? As you can imagine, the answer is "it depends on the situation."
Social media provides a channel for instant interaction, but it also increases the complexity of interaction. Nowadays, brands no longer need to worry about how to reach their audiences, but must rack their brains to think about how to attract and continue to interact with their audiences in the ever-changing world of social media without boring them. Appier’s advice is to take advantage of interactive opportunities and provide value through education.