What kind of companies are you looking

[taaaaahktnntriimh@]

You'd look for clues, right? Like who packed sunscreen, a swimsuit, and a ukulele? That's kind of what building a lead scoring model is like. You're looking for clues that tell you which leads are most likely to become customers for your business. The good news? You don't need a fancy degree or coding skills to do it. Here's how to build your automated lead scoring model, step-by-step: Step 1: Know Your Ideal Customer (Like, Really Know Them) Before you start assigning points, you need to figure out who your dream customer is.


Think of it like creating a dating profile for your business. for? What cayman islands whatsapp fan are their pain points? For example, if you sell project management software, your ideal customer might be a marketing agency with 50-100 employees who are struggling to stay organized. Step 2: Find the Clues (Your Lead Scoring Criteria) These are the things that tell you how interested a lead is in your product or service.


They can be broken down into a few categories: Step 2: Find the Clues (Your Lead Scoring Criteria) Company Info Industry, size, location (think back to our marketing agency example). Website Behavior Did they download your whitepaper? Visit your pricing page. Engaged leads leave more footprints! (Leads who view multiple product pages are 74% more likely to convert) Content Consumption Are they downloading your ebooks and attending your webinars? They're learning more about what you offer! Step 3: Assign Points Like You're Playing a Game Not all clues are created equal.