Publisher and affiliate fraud

[asikurrahmanshuvo]

This practice has become increasingly sophisticated year after year. A study by the University of Baltimore estimates that this type of fraud cost approximately USD $35 billion in 2020 alone.

In this article, I am going to talk about how these click and traffic bots work, the main types, and how marketers can minimize the damage.

What are PPC scams?
In pay per click (PPC), advertisers pay for each click on their advertising campaigns.

These advertisers can display their products and services on various websites through the Google Ads Display Network, YouTube Social Networks, and by placing their website at the top of the SERP, among other ways.

A major challenge with this is that this pay-per-click is nepal phone number list largely evaded and it is estimated that fake users may account for up to 40% of all internet traffic .

It's scary!

But let us now understand what are the main reasons for this fraud:

This type of fraud is quite common. In it, bloggers and affiliates bypass the system by generating fake clicks on ads on their sites.

The logic is this:

The blog owner registers with Google Adsense and frees up several spaces on his website for advertisers to display their products and services. For each click on the advertising banners, they will receive 68% of the amount paid by the advertiser for that click.

To do this, it uses bots that pretend to be real people who click on these ads, or hires people to perform these clicks on a recurring basis.