38% of consumers discovered new products through TV ads, suggesting that broadcast marketing is still alive and way more popular than print ads.
TV spots hit the right audience during popular shows at peak times, while radio ads catch people in their daily groove, especially on the road.
Telemarketing
Telemarketing uses phone calls to reach potential or existing customers directly. It involves two main types:
Outbound telemarketing: Businesses initiate cold calls to promote products, services, or gather feedback from customers.
However, based on Cognism research, the average success rate for cold calling is only 4.8%. This figure is significantly lower compared to other sales methods.
Cold calling success rates
Image Source
2. Inbound telemarketing: Customers call businesses in cameroon whatsapp number database response to ads or promotions for inquiries, orders, or support.
Honestly, I don’t like telemarketing, especially cold calling. It often feels too pushy and irrelevant. However, it’s still a part of marketing, so we simply can’t ignore its existence.
3. Neuromarketing
and traditional marketing to understand how people make choices and react to ads. It’s one of the most fascinating things I’ve been into lately, so let me show you how it works: