The Pros and Cons of Instagram Marketing

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While Instagram certainly has its value in marketing, it's not without its challenges. I asked Meller about the pros and cons she's experienced in Instagram Marketing. Here's what she told me:


4 Pros of Instagram Marketing
1. Instagram is great for brand awareness.
Like 40% of marketers in our Instagram Marketing Report, The Hustle's top goal on Instagram is to raise brand awareness.

"It's a way for us to connect with our audience and to reach potentially new audience members who would ideally turn into customers at HubSpot," she explains. "It's a way for us to showcase all the different content we're doing across The Hustle brand, such as videos, podcasts, long-form editorial stories, our newsletter, etc."

Meller notes that Instagram followers are more valuable afghanistan phone number material than on other platforms because they are more invested in the account and its content. They're also likely to continuously see your content.

"When you follow someone on Instagram, it's a lot more of a commitment than following someone on TikTok," she says. "If you're following someone on Instagram, it's because you want their content to appear in your feed. But, if you follow someone on TikTok, you still might not see their content for months."

40% of marketers say their top goal on Instagram is to raise brand awareness.

2. Instagram helps marketers determine what their audience is into.
"Instagram is valuable in finding out what type of content our audience is into, what kind of stories they want to hear about, and what they don't want to hear about," Meller explains.

"I'm a big believer that knowing what your audience doesn't want can be even more helpful or valuable than knowing what they do want."

Meller says The Hustle uses these insights to enrich its content, including podcasts, newsletters, and more, both on and off the platform.