When working with negative words

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Read more about the semantic core in our article Advertising in Google Ads for an online store how to choose keywords and set up a campaign . Advantages of careful work with negative words If you track add and if necessary remove negative words this will have positive consequences Saving the budget thanks to showing ads to the target audience. Increasing the number of ad conversions and successful purchases. Improvement of key performance indicators KPI – CPC – price per click; – CPO – cost of conversion; – СR – conversion factor; – ROAS – return on investment; ratio of expenses and income; – CTR – ad clickability.

The increase in the indicator is affect. by a higher number of clicks relative to the number of impressions. A buyer is more likely to click on an ad if they see exactly what they were looking for. Increasing the share of impressions in search networks and r.ucing the percentage of rejections. Three rules for using negative words do not forget about the following features The system does not know how to cancel and determine the number write negative words in all word forms. For example a coverlet a coverlet a coverlet a coverlet; flower flowers flower flower flower .

Also consider the approximate variants of the words . Use only these symbols &) *) and á). Cannot be us. ! ) ; ~ ` \ |. If the minus word in the search query is the seventeenth in order then it usa b2b leads will not work and the display will still take place. If the negative word is written inside this phrase the display of the ad will be block.. These are rare cases but due to the peculiarities of the type of business long searches may occur. When working with negative words use a rational approach.

Don't overdo it and don't narrow your scope too much. Read also about other errors when setting up ads . Where to get negative words I offer several quick ways to find and select the necessary minus words Keyword Planner from Google Ads is a common tool for work. You can analyze in the planner or export to a Google sheet and highlight in convenient ways. minus words An additional option is to view keywords by group. This technique will help you understand the main categories of minus words and make a list of them.