Over time, customers gain access to greater benefits for their loyalty, including tickets to top-tier special events. Plus, during sales, higher-tier consumers get additional discounts.
The 7 for a Small Business
Screenshot taken from the official Sephora website
2. Build closer connections: user-generated content
According to a report by Stackla, over 60% of consumers canadian cto cio email list they would be more engaged and inclined to buy from a company if the company asked them to participate in a customer advocacy network and actively help create more user-generated content (UGC) for the company.
Brands can then use this content for marketing campaigns, encouraging cooperation between customers and businesses. By offering customers rewards such as branded merchandise or a discount for subsequent purchases, businesses can encourage their customers to send the content directly to the brand to activate this collaboration. Alternatively, UGC content generation can be inspired by holding a contest. Businesses can give consumers a voice through these acts, building a strong sense of trust. When customers feel valued and heard, they are more likely to patronize a business in the future and recommend it to their friends and family.
Below is an example from an online furniture store called Sohome. Customers are encouraged to provide product images with a branded hashtag, as the best ones are displayed on the website’s Instagram widget.
The 7 Best Customer Retention Strategies for a Small Business
Screenshots taken from the official Sohogar website
3. Building trust: customer reviews
Customer reviews provide you with insights into how customers view your business. Also, they give a clearer picture of your performance, which will allow you to improve it in the future. Also, customers feel that their opinion matters and you are willing to change for the better. Customers should be asked to provide feedback on the goods or services they received and their overall shopping experience so that they can see the full picture. Offer a small gift or bonus to encourage people to give their opinions. Or display a survey pop-up or add a simple comment from anywhere on your site.
Make a plan for how you plan to address each of the concerns mentioned.
Select the best channel to request feedback. Email is the most common option. Consider customizing the feedback form and directing queries to the appropriate team.