Cost per Conversion: The dollar amount of what a brand pays for a conversion. New Visitor Conversions: The number of conversions made during a period of time by new visitors to a brand's website. Return Visitor Conversions: The number of conversions made by visitors over a given time period by returning to a brand's website. RPC (Revenue Per Click): The average amount of revenue per click on paid advertising. Social Conversion Rate: The percentage of total conversions that can be attributed to social media, determined by dividing social media conversions by total conversions. ROI or Return on Investment: The revenue generated from social media efforts divided by all known social media expenses.
Happy Customers and Brand PR These KPIs - many of which chinese overseas british data go beyond traditional social media metrics to encompass overall business metrics - cover the final and perhaps most important stage of the customer journey. This is where we make and create happier customers who can become the brand's most important salespeople - in other words, we turn the funnel on its head. Brand Followers : The number of customers your brand would consider as evangelists based on their social media advocacy. Annual or lifetime customer value: The projected net profit over the entire future relationship with the customer.
Customer Retention Rate: The percentage of total customers retained in the context of customers who churned. Customer Reviews/Ratings: The number of positive or negative customer reviews, or ratings, received during the period. Customer satisfaction: A measure of the extent to which a company's products and services meet or exceed customer expectations. Customer Satisfaction: A score expressed as a percentage from 0 to 100, where 100% represents complete customer satisfaction. This metric is most often determined by a single question in follow-up surveys such as, “How would you rate your overall satisfaction with the service you received?” Customer inflow/outflow rate: A measure of the number of customers who leave over a given period of time.