What 5 Key Metrics Every Manager Needs to Know During a Crisis It is unforgivable to spend money on advertising now, especially if the sales department is leaking applications. To prevent this from happening, you need to monitor 5 key indicators of marketing and sales. Alexander Kuleshov General Director of Sales Generator LLC We have worked with more than 300 Internet projects and I can say with 100% certainty - if you monitor these indicators at least on a weekly basis - you will save your company and increase your profits by 10 times! Just grab Download for free Already downloaded 128,294 The formula used to calculate efficiency is: KPI = KPI 1 × WeightWeight % × CoVypPl + KPI 2 × WeightWeight % × CoWypPl + KPI 3 × WeightWeight % × CoVypPl, in which: KPI 1, 2, 3 – performance indicators used in calculations; VesZn % – the value of a particular indicator as a percentage that influences work priorities; KoVypPl is the plan fulfillment coefficient, the value of which can vary from 0 to 1.
2. It is affected by the percentage of the plan fulfilled for each performance indicator. To determine this indicator, tables are used that provide the minimum and maximum values of fulfillment of a particular indicator oman telegram data in percentage and the corresponding KoVypPl value. Let's look at an example. The sales department operates in accordance with the following KPI system: KPI type Plan Weight significance KPI1 Client coverage level, % 85 45 % KPI2 Number of returning customers 15 30 % KPI3 Employee activity (calls) 250 25 % And such a range for KoVypPl: KPI Achievement (in %) KoVypPl < 80 % 0 80–99 % 0,9 100–120 % 1,0 > 120 % 1,2 For example, the budget provides 30 thousand rubles for the payment of the basic bonus.
6, from 100 to 120% – 1.0, more than 120% – 1.2); Ko is the value of accounts receivable, which plays a penal role when the indicator is over 5%. The percentage of turnover is approved by the organization's commercial director. To calculate the KPI of sales department employees, the decomposition method is used: A profit forecast is made based on the following indicators: markup, average check, conversion, and results from previous periods. The revenue that allows for the required profit is determined. To obtain the number of payments made/deals concluded, revenue is divided by the average bill.