This SaaS reporting guide offers all the essential information you need to help you compile accurate reports that business stakeholders can use to transform company performance. Let’s take a look!
Everything you need to know about SaaS reporting
SaaS reporting uses a number of metrics to detect the revenue cio and cto email lists rate of a SaaS company. Metrics ensure that the company is moving in the right direction.
In most cases, SaaS companies offer their customers various services provided through different software. However, the products offered are tangible and not downloaded from the web.
The software used to facilitate communication between the company and the market audience is created and maintained through the company's servers.
When you ignore essential metrics by revolving around business performance, you are avoiding crucial aspects that can contribute to the failure of your business in the long run.
SaaS companies tend to grow at a faster pace. achieved by the company is to compare it to other brands of similar size in the market.
Furthermore, all metrics within the SaaS reporting segment are said to be static across the industry. However, some companies only measure specific metrics that are critical to their success.
Cohort analysis
Cohort analysis enables business stakeholders to address specific issues within the customer lifecycle.
Instead of focusing on other metrics to give you an idea of business growth, cohort analysis offers a practical approach on how to view data from different perspectives using visualization to analyze data by creating charts such as a dot plot, Sankey diagram , and funnel chart. A cohort primarily refers to the grouping of customers based on specific criteria.
You may decide to group customers when they sign up with your business. Using these criteria allows you to monitor customer churn rate, among other crucial metrics within your business.
If you notice that the bounce rate is relatively high at a particular percentage, you need to find the best possible way to reduce it.
By using cohort analysis, you will be better positioned to evaluate which months your churn rate is highest within the entire customer lifecycle.