Use of AI artificial intelligence

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For example, increasing potential customers (Leads), and then automatically grouping them (Lead Scoring) into marketing potential customers (MQL) or sales potential customers (SQL), the marketing team can not only focus on communication to stimulate conversion rate, but also cross-department collaboration with the sales team. It will be more convenient. According to Salesforce 's latest report in 2023, 80% of marketers believe that automated marketing has helped increase potential customers (Leads), with the highest growth rate being as high as 451%!

Salesforce states that automated marketing can increase sales opportunities by 20%, and most companies that use automated marketing have increased potential customers by 451%.
Salesforce states that automated marketing can increase sales singapore whatsapp phone number opportunities by 20%, and most companies that use automated marketing have increased potential customers by 451%. (Photo/Salesforce)
5 automation marketing trends worth paying attention to
The introduction of automated processes has become a modern trend in marketing. More and more companies hope to catch up with this trend, and the number of companies providing automated marketing tools and services has grown to more than 350,000. As technology continues to advance, there are five development aspects worthy of attention in the future:

Using AI to find target audiences and create hyper-personalized experiences is a cliché in automated marketing. In the future, AI applications will be more complex and precise. Coupled with the rise of generative AI, how to use AI to automatically create content required for marketing will make People expect. For example, Crescendo Labs has imported the ChatGPT API into its dialogue interaction platform and developed the " CAAC AI " tool to quickly generate reply messages from LINE official accounts, automating the dialogue process with customers for customer service and sales staff.