Automate and optimize cross-channel messaging

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According to different message opening status, MAAC can classify customers into categories such as "checkered shirts", "M size", "dark colors", "hip-hop style", "smart casual", "casual shoes", etc. In the future Marketers can quickly identify consumer preferences based on the focus labels on consumers and communicate with customers in a more precise way. (Source: "Focus Marketing Strategy: 5 Tips to Efficiently Collect 4 Types of Tags and Upgrade Precision Marketing!" )

For more advanced applications, you can set up automatic journeys or use the " SMS+ API " to have the system automatically determine and switch between 3 different sending channels. Not only can you find out the channel that each consumer is most accustomed to using, By optimizing the message opening rate, you can also send philippines whatsapp phone number messages in the most economical way. These cross-channel functions of MAAC are quite in line with the trend of automation and data orientation.

SMS API

Application scenario (2): chain catering brand holiday special meal marketing activities
For example, a chain restaurant brand wants to promote special events such as Valentine's Day and Chinese New Year to customers through messages . In order to pursue higher delivery rates and save costs as much as possible, brands can send messages in parallel via " LINE + SMS ". Send SMS messages to friends whose LINE messages have not been opened to achieve the highest message reception rate through automation and cost optimization.

Extended reading: " LINE Marketing Gifted Students Don't Hide Secrets (1) | How does Linguo Liangpin achieve a message opening rate of 81%?》