Social marketing hopes to increase brand awareness, exposure and traffic by sharing information on social platforms. Different from other marketing methods, social marketing focuses on "interaction" and "relationship building", which not only conveys brand value, but also furthers two-way communication with potential customers.
According to the latest Data Reportal 2024 survey "DIGITAL 2024: TAIWAN" , Taiwan has 19.2 million social software users, equivalent to 80.2% of Taiwan's total population. Brands can operate common social platforms such as Facebook and Instagram, and use text, pictures, links, videos, chat rooms, etc. to reach the widest audience.
Low marketing costs: You can use social platforms for free and have the opportunity to influence search engine optimization (SEO) results.
Close audience distance: shorten the distance with israel whatsapp phone number consumers, interact directly with the market, and obtain first-line feedback data.
Broad audience market: Multiple post formats make it easier for potential customers in different markets to participate in activities, chat and communicate, and passers-by can also participate in the event.
Conversational marketing
Conversational marketing focuses on one-to-one interaction with customers, solving consumption problems immediately, maintaining customer trust, and focusing on quickly cultivating customers to close transactions. This marketing method focuses on the service of customer service specialists, using conversation tools such as chatbots or live chats to create self-service areas, and can also integrate data with the CRM system to tailor personalized marketing for customers. content.
Taking LINE as an example, you can use LINE's automatic response message function to create a FAQ area to improve customer service efficiency. You can also connect to the API and use the marketing platform MAAC developed by Crescendo Labs to set up automatic replies , automatic labeling , automatic Journey , establish a complete CRM system, and combine it with the conversational platform CAAC to automatically assign customer service specialists to further realize automated marketing .