Measurement Plans and KPIs: The First Step for Every Online Marketing Strategy

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Nowadays, however, we are witnessing a radical paradigm shift , also favored by the evolution of the most modern tools. Web analytics, in fact, can no longer be understood as a profession pertaining only to digital analysts. Any professional who works on the web and who is interested in online marketing should have a good knowledge of the basics of this discipline. In other words, digital analytics has become a transversal skill that can no longer be missing from the inventory of SEO and SEM experts, digital marketers and copywriters.

At the heart of every online marketing strategy are the so-called measurement plans. But what is a measurement plan ? This term refers to a series of specific metrics that we intend to track and measure. For azerbaijan telegram example, if we consider our website as a funnel , it is essential to establish where conversions should occur, in order to then measure this type of event. Another important parameter to track can be that of drop-offs , or cases in which users abandon a page prematurely. Conversions and drop-offs , together with other metrics present in the measurement plan, allow us to acquire a deep understanding of the desires and behaviors of our user base .

How can we understand if an online marketing strategy is working optimally? Thanks to KPIs , or “key performance indicators”, we can measure the effectiveness of our strategy and evaluate whether the initial objectives are being achieved or not. Measurement plans and KPIs must therefore be outlined with extreme care, as they form the basis of our strategy and allow us to optimize it over time.