The most obvious option: start a campaign. Come up with a creative concept for a campaign for the 2019 annual planning and search for relevant influencers. Make sure your results are measurable with discount or UTM codes, for example, and learn from your results.
Reserve budget for influencers
Do you have a big campaign planned for the beginning of next year? Then reserve time and budget for influencers. This way you can keep the planned (traditional) use, and still leave part of the creation to influencers. After the campaign you can compare the results, and perfect the combination.
Get help from influencers
Still nothing on the annual planning and few ideas? Let influencers help you where possible: choose a product, period or theme and let influencers think along. They often come up with creative ideas to translate your message to their target group. That way you kill two birds with one stone.
Influencers
2. Marketing mix
Have you done your first experiments with influencers in the past year? Then you can use 2019 to convert your learnings into improvements and make influencer marketing part of your marketing mix. Truly integrating influencers into your strategy is not something that can be done overnight, but there are a number of shortcuts.
Structurally deploy influencers
First, we look at the structural use of influencers. cambodia telegram data Instead of the experimental and short-lived campaigns of this year, you can look at the use of influencers in multiple campaigns. Do you want to reach multiple target groups with your brand or product? Then work together with teenage vloggers , fashion bloggers , fitties, foodies and mommy bloggers. With influencers you can reach a large audience. So use them where relevant!
Influencers as content creators
Influencers are content creators. So don’t judge them solely on their reach, but also consider what their content can do for you. If you replace or supplement your traditional content creators with influencers, it’s a win-win: your content is more authentic and is immediately shared on your influencer’s channels.
3. Long-term influencer marketing
If influencer marketing is already a structural part of your marketing mix, you are clearly doing well. However, this has an even greater superlative: long-term influencer marketing.