Digitaleo & Digital Asset Management: a new way to manage and share your brand resources

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Local marketing is an essential development lever for all brands, but it also raises issues of brand resource management (e.g. logos, banners, product videos). For example, it is estimated that an employee loses an average of 7.5 hours per week searching for information or a file without finding it 1 .

As a network marketing manager, it is your role to facilitate access to these resources at headquarters and locally and to supervise their use . This effort will allow you, at the scale of your brand, to benefit from effective, impactful local communication that is consistent with your brand image.

In this article we will see how Digitaleo's new Digital Asset switzerland mobile phone number data Management module can help you organize the sharing of your resources with your network and the best practices to put in place.

1. Why offer a Digital Asset Management module on Digitaleo?
2. Digital Asset Management on Digitaleo
3. Our support
Conclusion


Why offer a Digital Asset Management module on Digitaleo?

1. Why offer a Digital Asset Management module on Digitaleo?
Digitaleo is an all-in-one local marketing solution , dedicated to helping point-of-sale networks generate in-store traffic . We cover all their needs with the following modules:

Direct marketing
Social networks
Presence management and customer reviews
Sponsored campaigns
Print
In addition to these modules, we already offered our customers the ability to easily import and share resources between headquarters and premises, but with a number of missing features to replace an intranet or Google Drive. Listening to our users then gave us a simple observation: our added value would be even stronger with a complete brand resource management module , also called a Digital Asset Management (DAM) module .

To illustrate this point, Noémie Gulmez, Local Marketing project manager at O2, shares with us her need and her involvement in the development of this new feature:

Noémie Gulmez (1)

“The need submitted to the Digitaleo teams was to be able to better organize access to our brand resources for our franchisees, with the aim of offering maximum simplicity in the activation of our local marketing .

This promise of simplicity is now reinforced thanks to Digitaleo's new Digital Asset Management module , which allows us to bring together for our franchisees access to brand resources and the activation of local communications, particularly on social networks.

The initial feedback from our franchisees is very positive: thanks to files organized by highlights and channels, they can more easily find the visuals they want to use. On the head office side, we reduce the risk of misuse thanks to the usage rights that we can define on the tool.”


Digital Asset Management (DAM) on Digitaleo

2. Digital Asset Management on Digitaleo
In addition to the other communication or online visibility modules offered on Digitaleo, our Digital Asset Management module will allow you, at headquarters and locally, to quickly find the right media at the right time for relevant local communication that respects your brand image .

More concretely, this new Digitaleo functionality allows you to:

Create folders and subfolders
Import all types of files (image, video, audio, document etc.)
Manage your resources efficiently (edit, move, download, delete)
Make searching easier by assigning keywords to your files and folders
Share files with all or part of your network
Set usage rights on your shared files. For example: to authorize the use of a “Mother’s Day” image only for an Instagram post and D-7 before the event
Recover an existing file tree (eg: Intranet, Drive)
By bringing together resource management and activation within the same tool, Digitaleo gives you the best chance of maximizing the autonomy and adhesion of your network .



photo 1 (1)

New DAM Digitaleo module





3. Our support
At Digitaleo, we don't just develop a tool, we also offer the support and expertise needed to make it successful. We also work with all types of organizations within the networks:

Centralized: Headquarters teams centralize brand resource management and communication activation
Decentralized: brand resources are shared locally and local teams are autonomous to communicate
Hybrid: the headquarters and local teams collaborate to communicate in a complementary manner on the brand and the news of the point of sale

Do you need support in managing your brand resources within your network? Our Customer Success team will provide you with dedicated support and best practices to get you started, such as:

1. Sort and prepare the organization of the elements you want to use on Digitaleo
2. Assign tags to your resources to make them easier to find
3. Share the resources useful to your establishments, by controlling their use:
Define authorized periods of use (eg: Christmas, Sales etc.)
Define permitted uses (eg: limit the use of a resource to a Facebook post or an email campaign)
4. Maintain your DAM
Feed your DAM regularly according to your marketing calendar or your network’s requests
Follow the themes and formats most popular with your network
Delete obsolete or unused resources

Conclusion
As you will have understood, Digital Asset Management (DAM) is an essential subject if you want to give your establishments autonomy in their local communication . The time saving and control provided by a tool like Digitaleo will allow you to improve the regularity of your local communications, their impact and above all their consistency . This will inevitably lead to significant progress in terms of conversion and in-store traffic ! Do you want to go further with your network? Discover our other social network and direct marketing modules !