It's normal and it's a challenge that any website or blog will face, but what can you do to prevent traffic to your web content from falling? Publishing content attracts visitors; however, it has a life cycle and there will come a time when its performance will stagnate and begin to decline. Here we show you how to prevent this from happening.
Web content lifecycle
Each piece of content you publish on a website goes through a life cycle, all of them going through each of these phases:
Planning. This is the stage in which you choose the topic you are going to cover in the new content. It includes choosing keywords to fit the search intent, defining the type of post to be made, and outlining.
New content. At this point, you publish your content, optimize it, and start promoting it. By sharing it on social media and other channels, it starts to generate spikes in traffic; however, you still have to wait for it to rank, as this can take several months.
Growth Phase. As time goes by, content gains popularity, generates more organic traffic and inbound links. There is no set timeframe for this to happen, as it depends on different factors, but be prepared to wait around a year for it to happen. It can happen sooner, though.
Peak. This means that the content maintains a constant brazil telegram data stable traffic. However, although it continues to attract visits, these are beginning to decrease, as are the incoming links.
Decline. This last stage is when a publication's traffic begins to gradually decrease. What happens is that the content ages and becomes less competitive and relevant. Content decay can occur for different reasons and is sure to affect SEO positioning .
How to know if your content has lost traffic?
Even your best piece of content will lose traffic after it reaches its mature stage. Therefore, it is important to monitor posts to detect this moment and take the necessary actions to prevent it from declining.
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There are some indicators that warn when a content has entered that stage of decline. Among them, we can mention:
Drop in organic traffic to a specific URL. This decline is not sudden, but occurs gradually over time.
The page loses positions in search engine results.
Searches and clicks generated by certain keywords decrease, which may occur because they are no longer relevant.
There is also a drop in impressions in the SERP.
There are tools available that will allow you to monitor each of these factors. For example, Google's resources: Google Analytics and Google Search Console. The first allows you to see your site's traffic and the second allows you to see the other metrics in more detail.
Additionally, you can combine Analytics and Search Console with other tools like Semrush or AIOSEO to track content performance.