The New ConZumer Journey

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Members of Generation Z and Zillennials , who represent 27% of the world's population, are in the spotlight of the digital world. They have become "golden users" for brands , since in addition to their innovative approach to the world of consumption, they are presented as one of the forces with the highest purchase intention.

Modern consumers , and even more so these shandong mobile phone numbers database digital natives, are more concerned about issues such as their environmental impact, or the purpose and values ​​of brands. This is why product and service companies face new challenges to capture their attention and successfully close the purchasing cycle.

Given the growth of social media, the advertising industry has had to evolve its strategies, which is why the traditional consumer journey, today, does not represent in sufficient detail the digital behavior of these generations for brands to be able to identify where and how they can have the opportunity to connect with them. This is indicated by the study "The New ConZumer Journey" by Sammy Alliance.