Could your competitors do this as well? You betcha. If you're able to create some quality content and distribute it to sites that wouldn't typically publish articles like this, then you are using article marketing the right way. (Thanks Patrick.) Buy exact match domains Can you or your competitor do this better? It basically just comes down to who has a better budget and moves faster - therefore it doesn't really say much about which site is more relevant to a particular keyphrase.
This probably explains why the more established search engi saudi arabia mobile phone numbers database nes don't pay quite as much attention to it, as say, the less advanced ones. These are just examples, and you can go through any linkbuilding technique to see how it measures up on this score. Linkbuilding Opportunities, Discovered I'd suggest beginning by writing a list of everything that sets you apart from some or all of your competitors (both the online and offline ones, if appropriate) - but these only need to be differences, with no predjudice as to whether these things make you better or worse.
They may even have put time into creating lists like this already. Grab them, and anyone else who's interested to help you build this list - you never know where the interesting ideas may come from. This section has examples of differences you might have to other websites / companies, and examples of how you can use them to help get links based on this rule. You are a respected source of information/expertise/etc in the industry, but users of these resources rarely convert into customers: Get your valuable resource online, and use it get links to your site.
If you have dedicated marketing staff
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