Package advertising: more coverage – more sales

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It is more effective to reach the target audience if you use not one, but several channels at once. In this case, so-called package advertising is used. It will help to increase sales more effectively than using one method of delivering information to the audience. Contact Fractus, we will help you create a strategy and select a package personally for your business.

Package advertising: specifics
What does this type of marketing activity mean? Package advertising is a comprehensive promotion of a product or service using a number of communication channels with clients. It allows you to create and launch several versions of an advertising campaign at once. Moreover, thanks to this approach, you can not only cover the entire target audience, but, if necessary, only some of its segments.

Depending on the content, packages are called differently, from “basic”, which has only a couple of channels, to “premium”, which contains the maximum set.

This approach to product promotion often uses a package andorra email list 24290 contact leads strategy from Google Ads. It helps automate process management, combine advertising campaigns, convey the message to the selected target audience most accurately and at the same time reduce advertising costs.

Package advertising: specifics

What is included in the advertising package
There is no single set of channels included in the advertising package: it is formed individually, based on the specifics of the business and product, target audience, tasks and budget. But any of the existing channels are used in one or another combination:

online advertising ( mailings , contextual advertising, SEO promotion, etc.);
outdoor advertising (big boards, city lights, signs, banners, digital advertising);
TV and radio commercials;
image publications in print media;
advertising in/on transport;
internal advertising (shopping centers, cinemas, educational institutions, medical institutions and other places where potential clients are concentrated);
booklets and leaflets.
In terms of examples, to promote, say, English courses, you can create the following package: search advertising and posts on social networks, all supplemented by radio spots and several city lights in places where the target audience congregates.

Benefits of Package Promotion
This type of advertising has its own advantages, thanks to which promotion becomes more effective.

Firstly, the more channels in the package, the wider the audience reach, and as a result, the increase in sales.
Secondly, this type of promotion is perfect for a product that has just been launched on the market or for which interest is waning.
Thirdly, several advertising campaigns are developed for one product at once.
Fourthly, it is a savings: advertising agencies make discounts on such orders, selling them at wholesale prices or adding the channel as a gift.
Fifthly, the selection of channels is always individual for each business: in some places, several platforms will save the situation, while in others, it is necessary to use the justified maximum.
Benefits of Package Promotion

Package promotion from Fractus
Interested in the widest possible target audience coverage? In this case, packaged advertising will help. Contact Fractus, and we will help with this.

A team of specialists will be involved in the task, who will first conduct analytical research and select the most accurate and effective channels, on the basis of which a further strategy will be created. In addition, they will also conduct an advertising campaign. And the audience will not pass by your offer.

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