Follow me now on Twitter . If you clicked, this call was successful. We call such a text a call to action. I could also have said: Follow Corinne directly on Twitter . And what do you think of a big button next to my name that says Yes, I'll follow you directly on Twitter ? You know the first two variants. The third is somewhat less represented on the web. Is that right? It's not pretty, but who knows, maybe that last call to action will yield the most clicks. It's time for some research.
Let your website visitor do what you want them to do. That's what you use a call to action for. The call to action makes the main goal of the website page clear (here that would be: to encourage the visitor to follow Corinne on Twitter). Every website page has a different goal and therefore a different call to action ( Godin, 2002 ).
The call to action therefore encourages action. In addition, you stimulate the needs of your brother cell phone list visitor with it (here: acquiring knowledge and meeting people). A call to action ideally contains a classic click magnet (here: 'now') ( Van Erkel, 2011 ). That click magnet often makes your call to action a lot less friendly. Compare: register now and register .
All these calls to action perfectly meet those three requirements, as defined by Van Erkel. But they all have a different jacket: a personal I-sentence, a strict imperative mood and a general infinitive form. Where English offers an easy solution here in the form of subscribe , which can be used for all three forms, in Dutch you have a coat rack full of possible jackets. Which jacket fits best.