Answers to your questions would reveal primary concerns, including:
timely payroll and invoicing: she wants to make sure her staff are always paid accurately and on time and that logged, and tracked automatically.
Lack of comfort with new technology: daniela is worried that she won’t be able to keep as close an eye on her finances as she did when she was doing everything manually.
Learning curve: as much as she knows she needs a more efficient afghanistan phone number list system, daniela is worried about how long it will take for her to learn how to use the new software.
Ultimately, you learn that daniela wants speed, accuracy, and peace of mind. Now, you need to frame your product as the perfect way to achieve those outcomes.
2. Offer a solution that creates the desired outcomes
now that you understand daniela’s desired outcomes and concerns, you can frame your product in a way that solves her immediate challenges and eases her mind for the future of her business. It’s time to make the sale, so you talk through her concerns and focus on her desired outcomes.