maintaining productivity

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During times of high inflation, employees often feel additional pressure as they may fear being fired or having their hours reduced. A CRM solution is a good way to promote transparency across the company.

Providing your team members with CRM software not only gives them peace of mind, but it also helps them streamline their workflows. Collaboration becomes easier and fewer tasks are performed twice, ultimately increasing productivity.

Personalized interactions
Personal service works wonders – and customers notice when this is not the case. According to McKinsey & Company, 71 percent of customers expect personalized interaction. 76 percent are annoyed when a company does not respond to them individually.

With an all-in-one email marketing and customer relationship management software, SMEs can personalize their offers and communications based on previous purchases or personal data such as first name or birthday. At the same time, the CRM enables them to follow up automatically when someone fills out a lead capture form or submits an inquiry. With this type of personalized communication, your company stays present with prospects and customers and you improve customer loyalty and japan business mailing listretention through a continuous dialogue.



Unified Communication
For startups and SMEs, price increases are not always a realistic step. But if there is no other option, the right communication is key. A CRM system helps them inform customers about price changes, delivery problems, changed opening hours and more.

Communicating with your customers in a consistent and thoughtful way during difficult economic times can help you build a more personal and deeper relationship.

And what will it look like in 2023? Currently, companies are still facing the effects of rising inflation, uncertain supply chains and other challenges. But as a recent study by Act! shows, SMEs that already use CRM software are more positive about the future: 70 percent of respondents are optimistic about the near future.

Getting through the economic crisis better with Act!
Business owners and SME owners need an all-in-one CRM and marketing automation platform for their daily work. Act! , a leading CRM solution, can be the right choice - and at an affordable price , so that the investment in Act! pays for itself in no time. From pipeline management to email marketing to lead scoring and analysis: With Act!, startups and SMEs can strengthen their customer relationships and increase their profits.