The Impact of iOS 14 on Facebook Advertising [+5 Tips]
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Do you advertise via social media? Then things are probably going to change for you as an advertiser! The new version of the Apple iOS 14 update, iOS 14.5, will be rolled out soon. This update has a big impact. This means that advertisers within the App Store apps now have limited time to prepare for the arrival of the 'tracking pop-up'.
The announcement of the update has led to many negative reactions. Mainly from companies that offer an app via Apple App Store. The reason: with the latest version, all users are shown a pop-up. In this pop-up, permission is requested for tracking of Apple App Store apps. This is due to the tightening of Apple's Privacy Policy. This makes advertising via social media such as Facebook and Instagram a lot more difficult .
Read below:
why the update affects the ease of advertising and tracking your target industry email list audience via social media, and
how you can best respond to this.
Screenshot of Apple's new iOS update, 14.5.
About iOS 14 & privacy tracking
The most important change for online marketing is the permission that Apple will ask for data storage by apps that are offered via the Apple App Store. In this way, they can guarantee the privacy of the users. The permission is asked via Apple's App Tracking Transparency (or ATT) framework. If the user does not give permission for the 'tracking' of the user data, certain data cannot be collected and shared by the company.