Link Building is an SEO strategy to gain authority for a website.
Link Building is nothing more than a way to get links pointing to your website . These links must come from other equally relevant websites.
The higher the quality and quantity of links, the greater the popularity and traffic generated for your website. Consequently, the greater the chances of it being highlighted in the top positions of organic searches.
How Link Building Works
Google identifies that a website exists through links left on other websites. It starts with larger and more well-known websites, such as UOL, and “follows” the websites indicated there. Then, it navigates links indicated by these websites and so on.
That's why it's so important to have a good Link Building strategy in SEO . It's quality that counts more than quantity.
In other words, it is essential that you have relevant websites within your market, pointing to your company's website.
How to set up a Link Building strategy
First of all, it's worth saying that we're going to explain how the strategy works in a very general way, okay?
An SEO project is quite complex and requires argentina mobile number professionals with different specializations. However, it is important to understand how it works so that you can align expectations.
One-off campaigns
A Link Building campaign should be carried out for specific pages and on a timely basis. In other words, focus on a product or service of your company, to direct links to the pages that deal with them.
Goal Setting
Since they are one-off, it is essential that your campaigns have goals . Otherwise, they will last “forever” and you will never be able to measure progress.
It is almost impossible to say what the ideal number of links is to improve a page's positioning on Google. It all depends on your market and competition.
Therefore, it is essential to carry out analyses and monitor progress . This way, you will know exactly at what point you can consider the campaign to be successful.
Focus on quality
As we said, link building is much more about quality than quantity. In fact, “spreading” links on sites with a bad reputation can end up harming your site’s positioning.
In addition to this aspect, it is important to understand that the context in which your link appears also counts. When it appears at the beginning of a text , it gains more strength. And when it is inserted in a keyword relevant to the page it points to, it also gains more strength.
Research and tools also tend to be more relevant for inserting backlinks, as well as pages that are constantly updated.
Although it may seem like a mere link exchange negotiation, link building is a very meticulous strategy that requires a lot of study.