But do you think this concern applies exclusively to this type of strategy?
What is the real weight that data has within a company?
How does a Business Intelligence guy get into that story?
And what impact can this tool have on the success of your company?
Today we are going to show you that information and data are basic and essential tools for guiding decision-making in companies.
Business Intelligence is one of the tools that is albania email list 215428 contact leads emerging strongly in the digital transformation adopted by companies.
Of course, we're also going to talk about how it applies to the wonderful universe of content marketing.
Here we go!
Digital Marketing Guide
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Data and information
First, we need to talk about the difference between data and information.
The data collection process aims to create a real bank.
Data collection is not the same thing as information.
The data needs to be processed so that, over time and with due analysis, this collection becomes assertive information .
The information is easy to read, it is assertive, and it points you to a path, solution, problem, etc.
The data doesn't tell you anything: it's just a collection.
That said, let's move on!
Competitive Intelligence
Is making more assertive and confident strategic decisions a concern for you?
Then you should understand what the term Competitive Intelligence means.
Let's paste the definition directly from the Brazilian Association of Competitive Intelligence Analysts : it is the proactive information process that leads to the best decision making, whether strategic or operational.
This is a systematic process that seeks to understand the forces that govern business, reduce risks and lead to anticipatory decision-making .