Facebook offers for creating your own audience

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This category allows you to upload a list of your customers' information to Facebook and automatically match them with existing Facebook profiles. You can then reach these users with targeted advertising.

If you use MailChimp, you can easily import your email list . However, you can also easily create a CSV file from any customer data database and upload it to Facebook. For example, you can include a list of participants of various events, webinars, a loyalty program in your e-shop, and so on.

If you obtain this information legally and ethically, you can upload it to Facebook to create your own audience and then reach them with targeted advertising.

Create your own audience

2. Website visitors
This option is even more automated because morocco phone number data you don’t need to collect any customer information to create your own audience. All you have to do is install the Facebook Pixel (a piece of code that allows you to measure, optimize, and build audiences for your ad campaigns) on your site, which takes less than five minutes.
You can then target anyone who visits your site.

If you want, you can even segment this traffic and target only people who visited specific pages, or visitors who spent the most time on your site.

Facebook - user base by traffic

3. Application activity
App activity allows you to create a custom audience of users who use your business's app. And, like category 2 (website traffic) above, it allows you to filter this audience by more specific criteria , such as the most active users or people who spent the most money in the app.

If you set up Facebook Analytics in your Business Manager account, you can also target custom audience segments based on demographics or actions taken in the app.