These customers will often want to buy something on impulse and aren't worried about the price. They may need reassurance that it's a good buy, so make sure you have solid customer reviews or positive product testimonials !
The goal: Sell them with reassurance! If they are willing to president email lists money quickly without paying much attention to whether it is high quality, they may also need to be reassured that what they bought will do them good in the long run – this means presenting any relevant information about the product where possible.
It's about making them feel happy with the product purchase decision they've made and assuring them of its quality, even if that doesn't mean buying more than one item from your store.
This type of person knows what they are looking for before making online purchases, but will still use the different tools available on your site to compare prices and think about what they are buying. They want a good deal, but will only buy if the return policy is fair or if they trust you as a seller.
The goal: Sell to them by earning their trust and allowing them to find what they are looking for at an affordable price while offering them a quality product that lives up to expectations.
These people are less likely to be impulse buyers, so it's important not to sell to them with discount coupons; instead, offer other benefits like free shipping over $50 spent to help close that sale.
Quality seekers
Quality seekers don't mind paying more if it means getting something with added value. Quality seekers are loyal customers who will buy again in the future, so it's essential to provide them with quality products that not only live up to their expectations but also exceed them.
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The goal: Sell to them by demonstrating the quality of the product and showing information about the craftsmanship of each product, the materials used, etc., justifying a higher price.