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However, this type of campaign may not be useful for businesses that offer unknown products or services, where the user has no specific search intent. In such cases, it may be more effective to resort to content marketing or brand visibility strategies. Google Shopping Campaigns Shopping Ads allow you to promote a product and increase traffic to an online store. of a product along with its title, price, and other information about the store. Thanks to the integration with e-commerce platforms such as Shopify and Woo Commerce, managing these campaigns is now easier and more effective.


When is a Google Shopping Campaign useful? Google romania mobile database Shopping campaigns are especially effective for e-commerce sites with large inventories looking to maximize product visibility. However, they are not recommended for online stores that offer products with prices significantly higher than those of the competition, as this could hinder the profitability of the campaign. Display Campaigns The Display Network allows ads to be shown on websites that are part of the Google network, using multimedia elements such as images or videos. This network has evolved to offer more precise targeting options, based on user intent and behavior signals, allowing you to reach the most relevant audiences.