Alfred Adler ,Austrian physician and founder of a school of individual psychology, popularized the term “lifestyle”. His research revealed something very interesting: each individual has his own unique and unrepeatable lifestyle. Each person lives his daily life in an original way, interpreting and experiencing it in a unique way throughout his existence.
Today, the concept of “lifestyle” has moved to digital channels. On social media, influencers have taken on the implicit role of sharing lifestyles on a large scale . Through platforms such as Instagram andTikTok, these creators show their personal preferences and inspire the aspirations of millions of followers. Thus, lifestyle, initially a concept of individual psychology, has become apowerful marketing tooland social connection on networks.
One of the most popular platforms for sharing lifestyles is Instagram . This social network is extremely visual, so through images and videos many influencers show their daily lives . They recommend and talk about the clothes they wear, indonesia phone number list their favorite foods, caring for pets or children, vacations and tips for visiting cities, even advice on exercise and well-being.
Every influencer has their own lifestyle profile : they can focus on gastronomy, but also talk about how well they cope with being single. Or they can describe their fun job in pictures and then do yoga at home. It's all about sharing habits and aspects through social media . But it's not all about Instagram; TikTok, Pinterest and YouTube have also positioned themselves strongly as platforms for lifestyle influencers. Today, on each of these channels we can find a wide variety of ways of living and facing everyday life.
Adriana Tudorache is an English YouTuber who shows us her daily life in the countryside.
Why work with lifestyle influencers
Among the manydigital marketing strategies, one of the most effective is to collaborate with influencers. And even more so, to work with those creators who lead inspiring lives and publish emotionally and psychologically significant content. They have a unique ability tointegrate products and servicesinto their content organically. This allows them to approach consumers in a gentle and subtle way, something that traditional advertising campaigns often fail to achieve.
One of the main reasons to collaborate with lifestyle influencers is their ability to generate trust and credibility. The level of influence generated on social media is the result of the close and authentic relationship that the creators have built with their audience. Unlike classic advertisements, where the message can feel forced or impersonal, followers of influencers trust their recommendations. They simply perceive them as genuine opinions based on personal experiences.
lifestyle influencers
On the other hand, lifestyle influencers are experts in creating visual and attractive content, something key on networks such as Instagram and TikTok. By working with these influencers, brands can benefit from their ability to present products in real contexts. In this way, the probability that consumers see themselves reflected and motivated to consume or buy increases considerably. This type of content drives thebrand recognitionand the conversion probabilities.
Another significant benefit of working with lifestyle influencers is their ability to reach specific audiences in a targeted manner. Depending on the influencer category (nano, micro, macro or mega), brands will want to collaborate with those whose target audience best matches their own. For example,nano and micro-influencersare ideal for campaigns that aim to generate deep interactions. On the other hand, macro and mega-influencers offer a much greater reach, making them ideal for strategies focused on large-scale branding. On the other hand,local influencersThey fit perfectly with campaigns for restaurants, local shops or tourist services in a specific city.
There is no doubt that lifestyle influencers bring a very personal and intimate added value. Collaborating with them means finding a place in a community where close interests and the most genuine recommendations are valued.