. Create an Afro-descendant buyer persona

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gness to explore new products and services is a human characteristic that has nothing to do with race. 81% of those surveyed by McKinsey said they want to switch brands. This data suggests that dissatisfaction with current options is widespread.

Promoting respect for all people in the planning of products, services and customer service is an urgent need.

Keep in mind that a brand that is not seen is not remembered. Likewise, an audience that does not see itself represented does not have your brand as an option.

Any marketing and product strategy is only assertive if it takes into account saudi arabia phone number list your persona 's preferences, tastes, problems and complaints .

If you don't do this, the result is that your brand will be discredited by this audience. They may feel that your offerings are not made for them, but for other ethnicities and groups.

Your marketing campaigns will only be effective if you understand the needs, opinions, pain points and challenges of your African-descendant customers.

So if you want their attention, they need to see that you understand their quirks and want to help them.