Take advantage of this segment

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It works as a visual search engine, here users can find ideas and inspiration through images and pins, making it easy to find specific products and services with direct links.

Although they are the least popular among Gen Z, these social networks are great tools for discovering relevant news and events. X, formerly known as Twitter, is still used for real-time searches for news and trends, while Facebook is a great platform for finding groups, local events and buying and selling thanks to its marketplace.

If Gen Z is a significant segment of your france whatsapp number data audience, Prospect Factory recommends adapting your digital marketing strategies to take advantage of younger people’s preference for social media as search engines. In addition to making your content feel human and your narratives authentic to connect with them, here are some key strategies:

Optimize your social profiles Make sure your descriptions are clear and detailed. Add links to your website, other social media channels, and include keywords. Prospect Factory can help you create optimized profiles that appeal to Gen Z and improve your visibility in social searches.