Lead generation with LinkedIn: between Inbound and Outbound marketing

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In the world of business and professional networking, Linkedin is the social network that has most established itself as an unrivaled networking platform for lead generation.

This social network dedicated to the world of work offers a unique stage to interact with professionals from all sectors, build valuable connections and, above all, acquire quality leads.

But how do you effectively use this platform to find new customers? And, above all, how do you generate leads with LinkedIn ?

In this article, we will explore the lithuania phone number list complex and fascinating world of lead generation on LinkedIn , analyzing how this platform allows you to skillfully balance inbound and outbound marketing strategies.

Get ready to discover the strategies and actions that can transform your presence on this social network into an effective lead generation machine with LinkedIn , opening new doors and opportunities for your business.

However, before we delve into the heart of the matter, let's try to understand what leads are on LinkedIn and why they are considered so important in the professional and commercial fields.

Summary

A lead is nothing more than a potential customer , i.e. a user who has already shown a certain interest in your services or products , but who has not yet been converted into a real sales opportunity, i.e. a “prospect”.

But what are leads on LinkedIn and how do you recognize them?

In particular, on LinkedIn, a lead can manifest itself in different ways:

It could be a user who visits your personal profile or your business page ,
someone who interacts with your posts ,
someone who sends you a connection request or becomes a follower of yours or your business page,
a person who directly requests information or evaluates collaboration opportunities,
someone who follows your newsletter,
who clicks on a button on your profile or company page
who clicks on a sponsored post by filling out an attached form
In this context, identifying and nurturing leads is of fundamental importance for anyone who wishes to fully exploit the potential of the platform .

The ability to effectively distinguish and manage these leads on LinkedIn can be the difference between success and missing out on valuable opportunities. Therefore, acquiring skills in generating and managing leads on this platform is an essential step in your success in the world of networking and online business.

Linkedin Lead Generation: Inbound vs Outbound
When talking about lead generation on Linkedin it is inevitable to compare Inbound activities with Outbound activities.

Inbound Marketing activities are defined as those focused on attracting potential customers ( outside -in) as opposed to Outbound Marketing activities ( inside -out), traditional Marketing activities that send one-way messages to the potential customer.

Inbound Marketing falls within the sphere of permission marketing , the potential customer is not disturbed by any targeted marketing activity but is intercepted while he is in the research phase or through the action of algorithms.

Outbound Marketing belongs to the more traditional world of interruption marketing , with activities that aim to distract the customer's attention from ongoing activities to show them the product or service that is the object of the Marketing activities.

Inbound Activities on Linkedin
Here are some of the Inbound lead generation activities you can do on Linkedin

the optimization of Linkedin profile and pages that make the Linkedin profile SEO Friendly and therefore traceable by the search engine
the publication of posts, articles, newsletters
customizing buttons that drive traffic to your site/blog
Outbound Activities on Linkedin
they are instead Outbound lead generation activities

Using Linkedin Search Engine and Sales Navigator to Find Leads
inviting leads to connect with or without a message motivating the request
Sending InMail messages to leads
Linkedin sponsored through private messages to leads or pre-filled forms for contact acquisition and related acquisition of consent to activities with marketing purposes.
Outbound activities are all those activities that lead salespeople to deliberately search for leads and contact them directly.