Focused on the searcher's intent.

[kexej28769@nongnue]

Updates on Help Hub content and traffic growth over time from Google Analytics

It's worth noting that traffic to troubleshooting pages can increase if there are outages or bugs, so you'll want to track it over an 8-12 month period to get the full picture.

What we’re seeing in the chart above is a steady uk number data consistent increase in traffic over the past few months. In fact, we started to do really well, ranking for more difficult, higher-volume keywords. This wasn’t exactly what we wanted to achieve, as the content wasn’t relevant to people looking for help with an old plugin. As a result, we’re seeing a decline in August. Troubleshooting guides are a great place to drive traffic. You want to help people looking for answers without ranking for more general terms that aren’t relevant, which takes us back to searcher intent.


If you had the chance to listen to Dr. Pete's MozCon talk , you'll know that while it can be tempting to try to rank well for head-vanity keywords, it's most helpful to rank for keywords where your content matches the searcher's needs and intent.

While it might be nice to think that our guide could rank for “SEO Toolbar for Chrome” (which we did for a while), we already had a nice landing page for MozBar that was suitable for this search.