29% have made a purchase through social media before, while 25% have not but are interested in doing so. The rest (46%) have never made a purchase through social media and are not interested in doing so.
Social Commerce in Germany: How many people have already purchased via social media?
Overall, there are many respondents who are not interested in shopping via social media, but we can see that there is a big difference when we look at the age group. In other words, younger consumers have already purchased more on social media and are more interested in doing so. Almost half of Generation Z (49%) have already purchased on social media. Another 32% are interested in doing so.
Which platforms do people prefer to shop on and are there spain telegram data significant differences between the different generations?
Facebook was used most frequently for shopping, but is declining sharply among Generation Z
Facebook, Instagram and WhatsApp are the top-selling channels, all of which belong to Meta. Meta (and especially FB) has wanted to develop in this direction for years and is consciously categorizing user profiles and expanding its ad platforms for advertisers.