It’s tempting to cut your marketing budget when your company is having trouble getting enough examples. However, doing so is arguably the worst thing you can do. Usually, this is when you need to increase your marketing budget.
If you don’t focus on marketing, you’ll be cutting off the leads you usa phone list need when you need them most. Instead, reevaluate your spending and invest more money and time into effective lead generation.
Outsource or do your own marketing: Which is right for your law firm?
In one survey, 83% of law firms surveyed reported that they outsourced marketing activities. There was a strong correlation between activities that were less likely to be outsourced and underperforming marketing channels.
Specifically, the marketing task least likely to be outsourced is website management (about 28%).Website optimization is ranked as the number one challenge when marketing a law firm. Likewise, social media is the third least likely task to outsource, yet is the underperforming marketing channel. This is not surprising. Attorney-created marketing typically underperforms. Marketing created by marketers is more likely to reach your target audience.
You're a busy, working attorney. You probably don't have the time or marketing expertise to effectively handle it yourself. Without industry knowledge and practical training, you'll need to overcome a significant learning curve before you can truly turn this into a profitable venture.
Doing your own marketing in-house will likely save you money. After all, you don’t have to pay someone to do your marketing. However, the quality of results you get from having a knowledgeable team of marketing experts with a solid knowledge of the legal industry will pay you back many times over.
Investing in the future of the company
Panlongsheng specializes in helping law firms of all sizes with SEO marketing, from firms with just one attorney to firms with attorneys in multiple states and offices. We know how important it is to make every penny of your marketing budget count, so our strategies are tailored to your firm’s goals and budget.
Stop doing billboards, radio ads (no one can remember phone numbers anyway), and telemarketing. Instead, improve your company's SEO. It will pay off.