For example, the performance of text is primarily due to its originality and relevance. But factors such as word count, headings and visual elements play a decisive role.
Using our data , and guided by our marketing curiosity, we have analyzed globally the visits, backlinks and number of times shared of more than 1,200,000 articles that we have selected from domains with blog sections between 30,000 and 500,000 sessions. We have tried to establish the correlation between these metrics and different text elements and their characteristics. Specifically, they are the following:
Length (e.g. number of words)
Headlines (including heading types and H1 length)
Structure (including depth of headings and presence of lists)
Visual content (including the presence of images and videos)
We would like to present the results of this study to you and hope that they will help you improve your own blog.
***This research has been conducted as mobile phone saudi arabia mobile number directory part of the Global State of Content Marketing in 2020 report . The report is designed to enable marketers to explore industry best practices and improve their marketing strategies.***
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Key findings of the research
Long articles (7,000+ words) are the absolute leaders in terms of content performance. They drive 4 times more traffic than medium-length articles (900-1,200 words).
More than half of articles with a complex structure (h2+h3+h4) perform well in terms of traffic and engagement. 44% of articles with a simple structure (h2+h3) also perfo
rm well. 39% of texts without any structure (no h2) perform poorly in terms of traffic and engagement.
Articles that contain at least one list for every 500 words of text get 70% more traffic than articles without lists.
Headlines between 10 and 13 words drive twice as much traffic and are shared 1.5 times more than short headlines (under 7 words).
Articles with at least one image get twice as much traffic as those containing only text. They are also shared 30% more and get 25% more backlinks.